Berenguela is a leader & business woman that truly believes that love is the hugest power that exists to transform environments in a transcendental way. She has been transmitting this to their teams, in order that they find their own greatness.
She is an observer and autodidact woman, ideas maker and a born leader, that transforms realities in order to democratize the advancement of humanity in fairer terms.
She is a mother, wife & sportswoman too. As a result of the practice of Tae Kwon Do from a very young age, she adopted the techniques of meditation and visualization.
She is an expert asset management strategist for companies, and also about how to add and increase value to clients, shareholders and colleagues, as well as developing barriers to entry for competitors.
Transforming Top Brands
She started as Web Designer, after 9 months she was promoted as Project Manager, showing since that moment the huge ability to manage different high impact roles at the same time. She was recognized as the best Project Manager in the agency, leading the most important clients of the company.
Technological Area’s COO
After 4 years, leading and transforming in a digital companies their clients, she was promoted as Technological Area’s COO. Less than a year leading this area, she certified the company where she worked for as CMMI L4 DEV which is one of the highest and important certifications for a development company. This certification endorses the maturity level for developing software. The lead appraiser gave us a special mention for the huge creativity applied to software solutions.
Berenguela turned into a Technological Leader that has been taking the most important Mexican Companies such as Mexican Stock Exchange, Bolsa Institucional de Valores, Grupo Bimbo, ASPEL, Walmex, among others, to the digital vanguard. In each project distinguishing her innovation focus and technological perspective oriented to the user experience.
Pioneer in the platforms monetization like the Expo City OCC successful case.
At 29 years old, she was accepted as MEDEX in IPADE Business School, the most important school en Mexico and Latin America. She brought new leadership perspectives, as well as, the relevance of the digitalization into top management of the most important companies.
Then she made a Corporate Finance Degree at ITAM.
She was key part of the organizing committee of the Global Student Entrepreneur Award, after a few years it was recognized as the best organized worldwide.
DEV & Marketing COO
3 years later,
She was promoted as the whole company's COO, adding to their responsibilities the Marketing and Media areas. After three years at the head of the companies operations she turned the company into the Best Digital Agency in Mexico. With huge successful cases such as Grupo La Comer, who increased in the digital environment and sales the latest years without precedents.
Build it.
Berenguela developed an effective, efficient and ethic method of high productivity and life balance among the team.
Grow it.
Berenguela has been recognized in an internal and external way as a great leader. She designed an operating model with worldwide standards. She designed a work culture without precedents, where the merit is not about the bluff, it’s about the willingness.
A true leader
Win-Win
She defined a win-win operating model, that gives to the company a 100% annual clients renewal in a row.
Leadership
She has formed digital leaders generations.
Evolving
She evolved the digital status quo in the country.